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Main Consumer Goods & Retail Consumer Durables & Capital Goods Health and Fitness Clubs 2002 Italy
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Health and Fitness Clubs 2002 Italy

DateMar, 2002
Pages25
Price / format€1600 / Hard Copy
€1600 / Electronic
€1600 / CD ROM

€1 600 

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Abstract:
 Quantifies the current and expected number of fitness clubs and number of members by country. Determines the positive and negative factors impacting the health and fitness club sector. Identifies major players in the market and their performance, quantifies company market share and ranks leading clubs. Profiles the main fitness club operators

Fitness club managers and trainers describe club sizes, facilities and membership. They breakout demand for facilities and services in clubs and membership by age and gender. They identify the most profitable club facilities and services, changes in profitability and attendance rates. They evaluate strategies used to grow sales.








Table of contents:
 GSP 2002. HEALTH AND FITNESS CLUBS. ITALY.

TABLE OF CONTENTS i-ii

SYNOPSIS 1

SECTION 1 NUMBER OF CLUBS AND MEMBERS 2

Table 1 Number of clubs and members (2001) 2
Table 2 Expected change membership Italy (2002) 2
Table 3 Market potential/outlook (2004-2006) 3
Growth continues 3
New openings no incremental growth 3
Fewer but bigger 3
Table 4 Distribution of clubs, % by region 4
Table 5 Market positives, ranked 4
Quality 4
Better and more services 5
Expand club size 5
Sports/leisure 5
Table 6 Market negatives, ranked 5
Table 7 Market negatives, identified by clubs 5
Economy/September 11 5
Time-pressed consumers 5
Competition 6
Overhead costs 6
Table 8 Consumer profiles, age and gender 6
Age and health related services 6
Insurance paid services 7
Frequency of visits 7

SECTION 2 MAJOR Players and MARKET SHARE 7

Table 9 Leading companies 7
Table 10 Companies ranked by size 7
Fragmented market 8
Chains vs independents 8
Fitness First (UK) 8
Other international chains 8
Tonic 8
Milan clubs 9
Florence clubs 9
Rome clubs 9
Other clubs named 9
Technogym 9

SECTION 3 HEALTH CLUB BUSINESS 10

Table 11 Past changes in demand, 2001 10
Table 12 Forecast % changes in club business (2003/02) 10
Table 13 Facilities / services offered in clubs 11
Table 14 Facilities/services use ranked 11
Machines and classes 11
Body builders and health seekers 11
Women and machines 12
Seasonal variations in use 12
Table 15 Sources of club income (2002) ranked 12
Table 16 Ancillary sources of income 13
Table 17 Changes in sources of income, ranked 13
Fees and ancillary 13
Personal trainers 13
Regional differences 13
Water zones 14
Table 18 Membership % renewal rates 14

Section 4. PRICES AND PRICING TRENDS 15

Table 19 Fees, by market segment 15
Table 20 Fees in selected cities, independent clubs 15
Secrecy/bargaining 15
Table 21 Fees and access hours 16
Short and long term contracts 16
Joining fees rare 16
Table 22 Fee increases 16
APPENDIX Accepted definitions of club sizes 17
Table 23 Number of clubs, by size of outlet 17
Table 24 Number of members per club 17
Table 25 Income per club (Euro a year) 17
Income per square meter 17
Start up costs 18
Table 26 Size (m2) per club 18
Typical club facilities 18
Unregulated fitness sector in Italy 18
Trade associations 19

SECTION 5. PROFILES OF PARTICIPANTS 19

Table 27 Profile of sample, by type 20
Table 28 Profile of participants 20
INDEX 21




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