The report gives you detailed information about price elasticity, brand acceptance, purpose of usage, buying motives, advantages and disadvantages of every technology and brand

While a large part of the population know the technologies front projectors, plasmas, LCDs and rear projectors, several differences in acceptance to the different technologies are existing. Our report is targeting on observing the potential of each technology more closely.

The IC CONSULTING GmbH publishes annually the IC Market INSIGHT® as an independent market research instiutute for the use of marketing strategies, distribution planning, market entry strategies etc.

The annual conduction of the market survey allows to recognise market changes at an early stage. Thus the consequences can flow into strategic decisionsand operationally implemented in time.