Abstract:
In September 2002, FranchiseHelp completed its 2nd annual survey of top market share franchised companies operating in the Dinnerhouse Industry. Dinnerhouse chains are casual dining restaurants that serve alcohol and specialize in full service dining for dinner and sometimes lunch. They are often less expensive than higher end restaurants, offering per-person meals in the $15-$25 range.
Did you know that:
Casual dining restaurants account for 16% of the total restaurant industry (American Demograpics, Oct. 1998).
The average American has increased spending on food away from home by 35% since 1987 (Bureau of Labor Statistics).
Applebee's ranked #1 in market share against competitors such as Red Lobster and T.G.I. Friday's (Nation's Restaurant News, June 2002).
About 55% of casual dining patrons eat at an outlet three or more times a month.
Despite the impact of the 9/11 terrorist attacks on New York, most analysts believe that the casual dining segment will continue to be strong. This is because: (1) people like to eat out regardless of the economy, (2) casual dining restaurants do not face the same price competition that fast-food chains face, (3) dinnerhouses target middle-income consumers where price is not much of a factor.
Companies Surveyed (in order of ranking)
Applebee's
Red Lobster
Outback Steakhouse
Chili's Grill and Bar
Olive Garden
T.G.I.Friday's
Ruby Tuesday
Bennigan's
Romano's Macaroni Grill
Hooters
The Cheesecake Factory
Lone Star Steakhouse and Saloon
O'Charley's
Red Robin
Longhorn Steakhouse
Pizzeria Uno Chicago Bar and Grill
Table of contents:
Introduction and Methodology for Top Market Share Dinnerhouse Chain Restaurants Survey 2002
1. Top 100 Market Share Companies according to Nation's Restaurant News, June 2002
Bar Graph: Top Market Share
2. Brand Name/Franchisor or Corporate Entity
3. Ownership Status
4. Uniform Franchise Offering Circular (UFOC) / Date*
5. U.S. Unit Allocation
Bar Graph: Unit Allocation
6. Item 20 UFOC Information - Unit Closures (for franchised companies)
7. Geographical Concentrations of Brand
8. Litigation as per the cited UFOC
9. Estimated Average Sales per Unit
Bar Graph: Estimated Sales Per Unit
10. Sales Revenue (By Fiscal Year, in millions)
Bar Graph: Sales Revenue
11. Average Unit Investment
Bar Graph: Average Unit Investment
12. Franchise Fee, Royalty, and Advertising Fee for Franchised Brands
Bar Graph: Franchise Fee
Bar Graph: Royalty Fee (%)
13. Financing Arrangements
14. Franchise Term and Renewal
15. Brand Longevity
16. Management and Contact Names
Consumer Goods & Retail 