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Main Consumer Goods & Retail Household Video and DVD Retail and Hire Market Report
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Video and DVD Retail and Hire Market Report

DateJan, 2002
Pages0
Price / format€598 / Hard Copy
€598 / Electronic

€598 

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Abstract:
 In 2001, the UK market for video and DVD (digital versatile discs) retail and hire was valued at Ј2.14bn, an increase of 23.4% on the total of Ј1.73bn in 2000. With the exception of 1999, which saw a market decline, the market experienced growth between 1998 and 2001. This was started by the unusually successful releases of 1998, `Titanic' and `The Full Monty', but continued in 2000 as a result of the introduction of DVDs in both the retail and hire sectors.

Video and DVD retail is still the largest sector of the market. It consolidated this position in 2000 and 2001. Video and DVD retail's market share increased to 69.6% in 2001, from 60% in 1998 and 1999. However, the video and DVD hire and blank recordable media sectors have also grown.

The increase in consumers' disposable income during the late 1990s - unaffected even by the economic downturn in 2001 - is likely to have assisted the video and DVD retail and hire market. This, combined with aggressive promotion of the new DVD format, has helped to boost sales. However, there are concerns about the effect of the proliferation of digital means of recording and distributing videos and DVDs on long-term market growth. Digital means of recording include the Internet, writeable CDs (compact discs) and DVDs. Piracy is likely to benefit from this, just as the legal market has. Although at the time this report was published (June 2002) there had been no discernible effect on revenues, proposed legislation seeks to avoid the possibility of increased piracy by raising the penalties for lawbreakers.

Other significant developments in the industry since 2000 include increased revenue sharing between the leading video and Dvd-hire multiples and the Hollywood studios. This is where a rental company shares the revenue on each film hiring with the film studio, rather than paying the film studio for a certain number of copies of each film. It is accompanied by increased numbers of copies of individual releases, as well as a shake-up in the studio system itself. In the retail sector, prices have dropped as competition has increased, with low costs in online retail allowing the most substantial competition.The market is forecast to keep increasing over the period to 2006, although its rate of growth is likely to slow by 2003. DVD hardware penetration will increase for a number of years, driving this subsector. VHS sales will start to slow more dramatically, removing the support of one strong revenue stream. This will lead to a more volatile growth rate in the retail market than in the hire market, in which DVD developed slightly later, and where the transition will be smoother. The recordable media market will pick up when writeable DVDs and DVD recorders become affordable, around 2004.




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