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Main Consumer Goods & Retail Textile and Footwear The Apparel Industry's Top Seven Mega-Trends
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The Apparel Industry's Top Seven Mega-Trends

DateMay, 2007
Pages15
Price / format£177 / PDF

£177 





Abstract:

Fads come and go, particularly in the fashion world. Often, behind those blips in consumer preferences, we see deeper, more impactful undercurrents that signal larger changes in direction in the market.




Table of contents:
  • Introduction to the top trends 2007
  • A review of 2006's trends
  • Savvy consumers shop better, smarter
  • Discount retailing: The proliferation will continue among brands, designers and retailers
  • Smart retailers and brands give consumers more options, more often
  • The plus-size market keeps growing
  • Line extensions are brand life support
  • Technology will divide apparel players into the winners and losers
  • Consumers love luxury at all costs
  • Trends for 2007
  • The tween and teen markets are growing in size and discretionary income
  • Innovation is a competitive advantage
  • Customisation of experience drives consumer traffic and loyalty
  • Online retailing is the format of choice for many consumers
  • Eco-friendly has moved from fad toward an expectation for many consumers
  • Private labels' brands make headway in product mixes
  • China's influence will continue to impact all areas of apparel





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