This study presents the market dynamics and development trends of the China online advertising market by sizing the market for 2006 and providing a forecast for the next five years through 2011. It examines the market from advertisers, online media, online advertising agent dimensions in online brand advertising and search engine advertising. Key market drivers and inhibitors that could have a strong impact on the development of the market over the next five years are also analyzed.

• In This Study
  • Methodology
  • Table: IDC Information Sources
    • Primary Survey
    • Secondary Research Sources
• Situation Overview
  • Value Chain
  • Figure: China Online Advertising Value Chain, 2006
  • Internet Status in China
  • Figure: China Internet Users, 2006-2011
  • Figure: China Broadband Subscribers, 2006-2011
  • China Online Advertising Revenue in 2006
    • Market Size
    • Figure: China Online Brand Advertising and Search Engine Advertising Revenue, 2006
    • Online Advertising Market by Different Payment Models
  • Advertisers in the Online Advertising Market
    • Advertiser Attitudes to Online Advertising
    • Niche Industries of Online Advertisers
    • Table: Top 10 Online Advertising Industries by Revenue, 2006
  • Online Advertising Media Market Analysis
    • Online Advertising Media Market in 2006
    • Table: China Online Advertising Media by Revenue, 2006
    • China Online Brand Advertising Media in 2006
    • Table: China Online Brand Advertising Media by Revenue, 2006
    • China Search Engine Advertising Media in 2006
    • Table: China Search Engine Advertising Media by Revenue, 2006
  • China Online Advertising Agencies in 2006
• Future Outlook
  • Forecast and Assumptions
  • Figure: China Online Advertising Revenue, 2006-2011
  • Table: Key Forecast Assumptions for China Online Advertising, 2007-2011
• Essential Guidance
  • Recommendations for Online Advertising Media
• Learn More
  • Related Research
  • Definitions and Classifications
    • Definitions
    • Classifications
      • Online Advertising Classifications
      • Payment Model
      • Online Media
  • Synopsis