Wireless is the darling of the Canadian telecom services market. This study examines the Canadian small and medium business market (1-499 employees) appetite for mobility. IDC provides insight and analysis into the buying behaviour and intentions for SMBs surrounding mobility and offers our five-year forecast for wireless spending by this key customer segment.

• In This Study
  • Methodology
• Situation Overview
  • Flexibility drives SMB wireless computing but barriers exist
  • Figure: Flexibility drives SMB wireless computing consumption
  • Figure: Security and perceived value impede adoption
  • Figure: Actual daily SMB usage of wireless computing low
    • Mobile device penetration strongest in the mid-market
    • Figure: Cellular adoption strong in medium market
    • Figure: Decent medium market penetration of PDAs
    • Figure: Almost half of medium market firms have a BlackBerry
    • Intense battle for share of SMB cell phone market
    • Figure: Bell top wireless provider for SMBs in Canada
    • Figure: Regional presence impacts wireless share
    • Figure: Low churn expected for current cellular providers
• Future Outlook
  • SMB wireless spending growing rapidly
  • Table: Canadian Business Wireless Forecast, by Size, 2004-2009 (C$M)
  • Figure: Canadian SMB wireless forecast, 2004-2009 (C$M)
  • Figure: Canadian SMB wireless vs. total telecom spending, 2005 & 2009 (%)
  • Mid-market has strong interest in mobility
  • Figure: Mid-market interest in mobility strong
  • Figure: Mid-market recognizes value of mobility
• Essential Guidance
  • Vendors need to sell value to make mobility a priority
  • Figure: LOB and IT managers perceptions are aligned
• Learn More
  • Related Research
  • Synopsis