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Long-haul Holidays - UK

DateJan, 2007
Pages85
Price / format$1990 / Online Download
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Abstract:
 Countries covered: United Kingdom

The package industry is in crisis with millions of holidaymakers exploiting the power of the Internet and low cost air travel to make their own arrangements. No-one is fazed by the prospect of a journey to the Mediterranean anymore - it’s as easy and familiar as a trip to Tesco.

Many package operators and travel agencies are seeking to diversify into products such as long-haul which enable them to add greater value for the customer. Long-haul is a growing market, up by around 28% over the past five years, compared to 19% for all overseas holidays. More consumers are growing familiar with frequent European travel and crave the “hit” of new holiday experiences.

But will long-haul travellers remain loyal to the package industry any more than short haul? What kind of long-haul products are most likely to succeed? Can their ever be a “mass market” in long-haul travel, or is it an elitist pursuit?

This report investigates these issues and analyses the current make-up and dynamics of the UK long-haul holiday market, past, present and future; investigating the core trends in supply, consumer trends and new developments impacting on the marketplace.



Table of contents:
Issues in the Market
Definitions
Abbreviations


Market In Brief
Outperforming market
Jaded travellers up the ante
Long-haul to the rescue
DIY long-haul
Boomers are up for it
Status symbols
Going east and south
Lap of luxury
Sleeping giants awake
Consolidation
Recipe for success


Internal Market Environment
Key findings:
Deeper malaise
Figure 1: Independent holidays and expenditure abroad, 2001-10
Sea change
Meeting the challenge
Skies open up
Budget long-haul
Major obstacles
Leg room wars
Big footprints
Cleaning up the act
No room at the inn
Mass market vs luxury


Broader Market Environment
Key findings:
Mixed signals
Figure 2: GfK NOP consumer confidence index: Last 12 months
Figure 3: Trends in GDP, personal disposable income and consumer expenditure, 2001-11
Buoyant backbone
Super spike
Figure 4: Crude oil prices, 2001-06
More bang for your buck
Figure 5: Annual average exchange rates for Sterling against the euro and US Dollar, 2002-06
ABC spells success
Figure 6: Forecast adult population trends, by socio-economic group, 2001-11
Hey big spender
Third age boom
Figure 7: Forecast adult population trends, by socio-economic group, 2001-11


Competitive Context
Key findings:
Overseas holiday market
Figure 8: Overseas holidays and expenditure, at current prices, 2001-06


Strengths and Weaknesses in the Market
Strengths
Weaknesses


Market Size and Forecast
Key findings:
Past and present
Future
Figure 9: long-haul holidays and overseas holidays, 2001-06
Figure 10: Forecast of expenditure on long-haul holidays and overseas holidays, 2006-11
Past and present: solid growth
Reasons for growth: Middle class wanderlust
Future: Steady growth
Great expectations
Trading up
Soft ethicals
Mega events
Far flung DIY
Differentiation
To boldly go
A bright future
Factors used in the forecast


Segment Performance
Key findings:
Top twenty
Figure 11: Number of UK residents' visits abroad on a long-haul holiday, by top 20 countries, 2001-05
US bounces back…
…but travellers grow more adventurous
Super Cuba
Golden Orient
Nuts about Brazil
Region by region
North America
Figure 12: UK residents' visits to North America, by visits, nights, spending and inclusive tours, 2001-05
Asia
Figure 13: UK residents' visits to Asia by visits, nights, spending and inclusive tours, 2001-05
Grey geese flock east
The Middle East
Figure 14: UK residents' visits to the Middle East by visits, nights, spending and inclusive tours, 2001-05
Africa
Figure 15: UK residents' visits to Africa by visits, nights, spending and inclusive tours, 2001-05
Australasia
Figure 16: UK residents' visits to Australia and New Zealand by visits, nights, spending and inclusive tours, 2001-05
Hippest place on Earth
Caribbean
Figure 17: UK residents' holidays to the Caribbean by visits, nights, spending and inclusive tours, 2001-05
Central and South America
Figure 18: UK residents' holidays to Central and South America by visits, nights, spending and percentage of inclusive tours, 2001-05


Companies and Products
Key findings:
Fragmented but consolidating
The Big Four
TUI UK/Thomson
Thomas Cook
First Choice Holidays
MyTravel
Specialist tour operators
Kuoni
Bales Worldwide
Cosmos
Trailfinders
Western & Oriental
Virgin Holidays


Distribution
Key findings:
Long-haulers more loyal to agents and operators…
…but DIY is rising
Figure 19: How booked last long-haul holiday, 2002-06
Figure 20: Method used to book last long-haul holiday, 2003-06
Figure 21: How booked last short-haul holiday, 2002-06
Figure 22: Method used to book last short-haul holiday, 2003-06


Long-haul Holidays Taken
Key findings:
Figure 23: Long-haul holidays taken in the past 12 months, November 2006
Independent revolution hits long-haul too
Potential long-haulers
Trends in long-haul holidays
Figure 24: Trends in long-haul holidays taken in the past 12 months, 2004-06
Who goes long-haul?
Adventurous indies
Long-haul ‘mass-market’
Untapped potential
Holidays taken by demographics
Figure 25: Long-haul holidays taken in the past 12 months by demographics, November 2006


Attitudes Towards Long-haul Holidays
Key findings:
Attitudes towards all holidays
Figure 26: Attitudes towards holidays, November 2006
Change as good as a rest
Attitudes towards long-haul holidays
Figure 27: Attitudes towards long-haul holidays, November 2006
Culture vultures and green third agers
Europhiles
No room for complacency
From Benidorm to Bali
Anxious affluents
Escorts
Potential travellers by attitudes
Cultural novelty is the key
Winter sun
Long-haul virgins need most help
Figure 28: Attitudes towards long-haul travel by uptake, November 2006
Attitudes towards long-haul travel - detailed demographics
Figure 29: Most popular attitudes towards long-haul holidays by demographics, November 2006
Figure 30: Further attitudes towards long-haul holidays by demographics, November 2006
Attitudes towards all holidays by demographics
Figure 31: Most popular attitudes towards holidays by demographics, November 2006
Figure 32: Further attitudes towards holidays by demographics, November 2006





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